YES.SERK

Addis Ababa — est. locally, worn globally

The stitch
reminds
where you're from.

Casual wear cut from locally sourced cotton, traced with the patterns of Ethiopian craft. Yes.Serk — from the Amharic የሰርክ, meaning casual.

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Our Story

About the House

Woman in cream linen dress against desert landscape Close detail of hand embroidery on woven cotton sleeve

Yes.serk wear derives its name from the Amharic word የሰርክ, which translates to casual. We build everyday clothing from locally sourced, primarily cotton fabrics, adorned with traditional Ethiopian patterns.

What began as special-occasion cloth is, in our hands, reconsidered for the everyday — a quiet act of translation between heritage and habit.

Vision

To showcase Ethiopian heritage and craftsmanship worldwide, fostering appreciation for our culture in diverse markets.

Mission

To transform traditional cloth from occasion-wear into daily wear — integrating locally sourced, patterned fabric into the global market.

The Collection

Made for the everyday,
styled like the exceptional.

Ivory drawstring cotton dress

Desert Line Dress

Hand-drawn stitch detail on undyed cotton, cinched at the waist.

4,200 ETB
Layered cropped knit and linen top

Two-Tone Layer Top

Cropped knit over raw linen, cut for warm-weather ease.

2,650 ETB
Embroidered sleeve cuff detail on brown fabric

Garad Embroidered Cuff Shirt

Gold-thread motifs on hand-loomed cotton, cut relaxed through the body.

3,900 ETB
Navy pocketed shift dress with white patchwork detail

Sefer Pocket Shift

Deep patch pockets in contrast weave, for movement over ceremony.

3,450 ETB

Two Wardrobes, One Language

Men & Women

Lookbook

Embrace culture,
keep your style.

Model in earth-toned casual dress against rock formation
Look 01Desert Line Dress
Close portrait, natural light, cotton garment
Look 02Two-Tone Layer Top
Textile detail, woven cotton pattern
Look 03Garad Embroidered Cuff
Two friends in coordinated casual outfits
Look 04Sefer Pocket Shift
Model walking, dress in motion, desert setting
Look 05Casual Traditional
Editorial fashion portrait in warm tones
Look 06Studio Edit
Traditional Ethiopian textile weaving pattern detail

Ethiopian Heritage

Every thread carries
a place name.

Our patterns draw from generations of Ethiopian weaving — hand-drawn lines, geometric cuffs, thread-work once reserved for ceremony. We keep the craft, and change its occasion: from special day to every day, from heirloom to habit.

Locally sourced cotton. Locally trained hands. Globally worn.

See the Lookbook

Visit Us

Find the Studio

Garad City Center
Flagship Studio

Garad City Center

Airport Rd, Wello Sefer
Garad City Center, Ethiopia

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@yesserkwear

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Get in Touch

Let's talk casual.

Studio

Airport Rd, Wello Sefer
Garad City Center

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